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When are improvements coming to the Google Keyword Planner?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Let me preface this thread by saying that I generally love Google products and hate being a complainer.

 

The Google Keyword planner is really is in need of dire, dire improvement.

 

Some of the data I am seeing is really, really awful. For example, pull up the suggested Ad Groups under the category "Accident & Casualty Insurance".

 

Here are some of the suggested Ad Groups For Accident & Casualty Insurance:

 

GOV

Nahs

Calabresi
Terrorism
Swiss Cheese

Needless to say, the list is pretty much worthless.

 

Maybe the Keyword tool had some bad data, but it was directionally it was right and you could use the tool to drill down to some insightful data.

 

Please tell me some improvements are coming.

1 Expert replyverified_user

Re: When are improvements coming to the Google Keyword Planner?

Top Contributor
# 2
Top Contributor
Hi Brian,
Unfortunately, we don't have a view here of Google's product roadmap or what they plan to do with the tool.

While I agree that some of the adgroup suggestions are terrible, they're just that, suggestions. The ultimate decision is up to you. Google isn't smart enough (yet) to make these decisions for you. As an account manager, it's your job to organize the keywords into adgroups that make sense.