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When I choose a three word phrase does each word stand on its own in searches?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When I choose a 3 word phrase like "mens sporting goods", if someone Googles sporting goods, will my ad show too?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: When I choose a three word phrase does each word stand on its own in searches?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi terrys,

 

Yes, your ad could potentially show for your example if you are using the broad match type. (not if it's phrase or exact)

 

To give you an example of some of the ways broad match works.

 

Keyword is "floor scrubber machine" on broad match and the ad has shown on searches for 

 

floor cleaning

concrete scrubber

deck scrubbing machine

 

If you don't want AdWords to stray away from the term that much you might want to look into using phrase and exact match.

 

You can get more info on match types here.

 

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: When I choose a three word phrase does each word stand on its own in searches?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi terrys,

 

Yes, your ad could potentially show for your example if you are using the broad match type. (not if it's phrase or exact)

 

To give you an example of some of the ways broad match works.

 

Keyword is "floor scrubber machine" on broad match and the ad has shown on searches for 

 

floor cleaning

concrete scrubber

deck scrubbing machine

 

If you don't want AdWords to stray away from the term that much you might want to look into using phrase and exact match.

 

You can get more info on match types here.