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Whats the Best Way to use Google For Online Performance

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello ! :-) 

I want to know what all I should do to make the best out of my business using Google.

I have used Adwords ( used search, display, re marketing, Gmail) , Analytics ( know it to some extend, not used)

I have a website, I want to reach potential customers online, in India at the moment.

What all I should do step wise, start with Merchant center, or Shopping campaigns, or Search / Display / Re marketing / gmail campaigns ? Or Analytics? G+ ?

What is the right sequence or the Best sequence for a Retail business to get MAX benefit from Google ?


Where do I start, or what all do I use from what Google offers, what is the best setup, how these link to each other.? What comes first ?

Is there a book that will through more light.

 

Thanks for inputs !!

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by Theresa_Zook (Rising Star)
February 2016

Re: Whats the Best Way to use Google For Online Performance

Community Manager
# 2
Community Manager

Hi there,

 

Thanks for posting to the Community! You'll find that there's no one answer to your question, since the best advertising set-up for you will depend on you business goals, advertising budget, how much time you have to manage a campaign, and other factors. As a starting point, I would definitely recommend getting both Analytics and conversion tracking set up on your website, so that no matter where you start, you make sure that you're able to track the results of your campaign.

 

Beyond that, I would recommend the many, many resources we have here on the Community as a starting point:

Hope this helps!
Cassie

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
February 2016

Re: Whats the Best Way to use Google For Online Performance

Community Manager
# 2
Community Manager

Hi there,

 

Thanks for posting to the Community! You'll find that there's no one answer to your question, since the best advertising set-up for you will depend on you business goals, advertising budget, how much time you have to manage a campaign, and other factors. As a starting point, I would definitely recommend getting both Analytics and conversion tracking set up on your website, so that no matter where you start, you make sure that you're able to track the results of your campaign.

 

Beyond that, I would recommend the many, many resources we have here on the Community as a starting point:

Hope this helps!
Cassie

Re: Whats the Best Way to use Google For Online Performance

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank Cassie !!

I am aware of the resources, I want to know what one do to use Google in the Best Ways to promote Retail Business / To sell products on google, Get customers, I have enough time, enough budget, business goal is to get profit !

Shall I start with Search, or Display or Shopping , or use Merchant Center along with Analytics, which combination will give me BEST results, what else I should use which I don't know.

Thanks!

Re: Whats the Best Way to use Google For Online Performance

[ Edited ]
Top Contributor
# 4
Top Contributor

as was indicated, there is likely no one best-way
or guaranteed method to achieve the best-results --
https://support.google.com/adwords/answer/2404261
https://support.google.com/adwords/answer/2633227
https://support.google.com/adwords/answer/6154846

note that the merchant-center and shopping-campaigns generally require
on-hand, physical inventory of tangible goods -- that are kept in stock by
the merchant, and can be shipped using a direct-to-consumer shipping
method, in a timely manner, to all users within a target-country --
courses, services, and similar intangible products are not allowed.

 

affiliate, cataloged, drop-ship and similar supply-chains,

are also not allowed to be used with shopping-campaigns --

product-listing-ads.

that said, there are many other campaign-types

and ad-formats that are likely a better fit for

advertising certain businesses and products --
https://support.google.com/adwords/answer/1722124

Re: Whats the Best Way to use Google For Online Performance

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks, will check and get back !

Re: Whats the Best Way to use Google For Online Performance

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Tips are good !

I am talking about tangible goods in this case.

So will be better that I use Shopping campaign, OR start with Text/Display and Remarkting, along with conversion tracking and later using Analytics !

Re: Whats the Best Way to use Google For Online Performance

Top Contributor
# 7
Top Contributor
are the tangible-goods currently held in stock by the merchant
or are these affiliate, drop-shipped, or similar tangible-goods?

what is the website url and a link url of a landing-page?

has a support specialist at google been contacted?

Re: Whats the Best Way to use Google For Online Performance

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Hi,

We already have a site selling goods ( clothing for kids) and it's done on other sites as well , like amazon and so on ..

I want to use google to increase sales, what best campaigns, combinations I should use ?

Re: Whats the Best Way to use Google For Online Performance

Community Manager
# 9
Community Manager
Hi there,

Celebird and I have given you some resources to look at which will help you decide--we cannot make the decision for you, and cannot make a recommendation without understanding the full scope of your business. But your own knowledge of your business plus the resources we suggested should give you enough information to get started.

Cassie

Re: Whats the Best Way to use Google For Online Performance

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
Hi,

Not sure what you mean by " full scope ", if you can elaborate I can try to provide more info.

If I have a Text Search campaign and a Shopping campaign, for the same product, which one will be shown for the same keyword which is common to both .