What would be the best way to organize my google adwords account?[ Edited ]
January 2017 - last edited January 2017
The business is a lawnmower sales and service shop. We sell many brands of lawnmowers (zeroturns, walk behinds, sit down), chainsaws, trimmers, pressure washers, generators, and more. We sell parts for all of the equipment. And we Service all equipment.
What would be the best way to organize my google adwords account?
Re: What would be the best way to organize my google adwords account?
Your campaigns should based on Products and one campaign for generic.
e.g create individual campaigns for
Then add the related keywords in the ad group and create brand keywords in different ad group.
|Campaigns||Ad Group||Keywords||Negative keywords|
|Lawnmowers||Generic >> Lawnmovers||Lawnmovers services etc||Zeroturns etc|
|Lawnmowers||Zeroturns>>Lawnmovers||Zeroturns Lawnmovers etc|
Creating a campaigns structure also need attention in Negative keywords management.
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