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What would be the best way to organize my google adwords account?

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# 1
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The business is a lawnmower sales and service shop. We sell many brands of lawnmowers (zeroturns, walk behinds, sit down), chainsaws, trimmers, pressure washers, generators, and more. We sell parts for all of the equipment. And we Service all equipment.

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What would be the best way to organize my google adwords account?

Top Contributor
# 2
Top Contributor

I would create a different ad group for each item.  If you are selling online, I would also recommend a shopping campaign.

Re: What would be the best way to organize my google adwords account?

Top Contributor
# 3
Top Contributor

Hi Jenna,

Your campaigns should based on Products and one campaign for generic.

 

e.g create individual campaigns for

Lawnmowers

Chainsaws. etc. 

Then add the related keywords in the ad group and create brand keywords in different ad group.

 

E.g 

Campaigns Ad Group Keywords Negative keywords
Lawnmowers  Generic >> Lawnmovers Lawnmovers services etc Zeroturns etc
Lawnmowers  Zeroturns>>Lawnmovers Zeroturns Lawnmovers etc  

 

Creating a campaigns structure also need attention in Negative keywords management.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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