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What would be considered an average CTR?

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# 1
Visitor ✭ ✭ ✭

what would be considered an average CTR?


1 Expert replyverified_user

Re: What would be considered an average CTR?

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# 2
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Hi Rod

Each industry is different.

I would focus on your conversion rate.

Below is a link to another users question, with excellent answers. take a look,


Hope this helps



Re: What would be considered an average CTR?

Top Contributor
# 3
Top Contributor
Hi Rod P,

There is no such thing.

It depends on what your actual question is. An average CTR for your account, campaign, ad group, are simply calculated averages, clicks/impressions.

If you mean across accounts, that varies considerably for each market, product, service, and niche. It further varies for each keyword used.

At the keyword level, you can use QS as a gauge of the average as it is based mostly on the CTR of that keyword as compared to the CTR of that keyword across all accounts. If your QS is 5 or higher, you are doing as well or better than others using the same keyword. If QS is below 5, you are doing worse.

Best of Luck!

petebardo -- Deadhead doing AdWords