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What's the default targeting method in the Display Network?

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# 1
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Just wondering what the default is to educate myself. Topic? Remarketing? Placements?

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Marked as Best Answer.
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Accepted by topic author Jeremy S
September 2015

Re: What's the default targeting method in the Display Network?

Top Contributor
# 2
Top Contributor

Hi Jeremy,

 

This is going to depend on how you set up your campaign.  There are many variations of targeting and they interact in varying ways.

 

I would suggest you spend some time here:  http://support.google.com/adwords/answer/1209882?hl=en

 

It's a tricky topic to cover.

 

Hope this helps!

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jeremy S
September 2015

Re: What's the default targeting method in the Display Network?

Top Contributor
# 2
Top Contributor

Hi Jeremy,

 

This is going to depend on how you set up your campaign.  There are many variations of targeting and they interact in varying ways.

 

I would suggest you spend some time here:  http://support.google.com/adwords/answer/1209882?hl=en

 

It's a tricky topic to cover.

 

Hope this helps!

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: What's the default targeting method in the Display Network?

Top Contributor
# 3
Top Contributor

Hi Jeremy S,

 

If you select the DN with no other options, the default is automatic placements.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords