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What's the behaviour of broad modifier within exact: [+brand]?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

I see some of the clients I work for are using:

 

[+brand]

 

But I didn't know you could use broad modifier "within" exact. Does it even make sense? What are the differences or expected results versus [brand]?

 

Thanks!

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Accepted by topic author Endal
January 2017

What's the behaviour of broad modifier within exact: [+brand]?

Top Contributor
# 2
Top Contributor

Correct; This is an invalid format.
If you see impressions, I assume that the KW is assigned as exact match and the + is ignored. Regardless, the match type should be fixed.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Endal
January 2017

What's the behaviour of broad modifier within exact: [+brand]?

Top Contributor
# 2
Top Contributor

Correct; This is an invalid format.
If you see impressions, I assume that the KW is assigned as exact match and the + is ignored. Regardless, the match type should be fixed.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’