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What kind of ad is this?

Top Contributor
# 1
Top Contributor

This is a remarketing ad. Why does it take so much room on the page. The font is much larger than usual, and it is very tall with a lot of white space below the copy. It's followed on the page by image ads.

Have you ever seen a text ad like this? How do I stop getting my own remarketing campaign impressions?

 

ad.JPG

 

Pete

petebardo -- Deadhead doing AdWords
2 Expert replyverified_user

Re: What kind of ad is this?

[ Edited ]
Rising Star
# 2
Rising Star

I've never seen it myself, but looking at this image, it occurs to me that all of that white space really makes the messaging of the ad noticeable. On the other hand, I suspect that all that white space is a violation of ad policies, which do require that your ad actually use all of the space in the ad size you've selection.

 

I don't know. Only Google would know for certain.

 

As for IP-blocking your own computer or IP address, I don't know.  This has been bothering me as well--I have a client where several employees constantly see the remarketing ads. 

 

I've been trying to decide if I'd rather block those ad shows (to improve performance metrics) or let them happen (so the client sees where their ads are active, which is something clients like).


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

Re: What kind of ad is this?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

It is a "half page 300x600"

 

See it described in here  :

 

https://support.google.com/adsense/answer/2953032?hl=en

 

 

Re: What kind of ad is this?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Hello Theresa,

I always thought the IP address exclusion function in adwords would not display your ads to those specified IPs . Although, it gives the below message -

"Note: You may still get some impressions and clicks from excluded IP addresses if a Google Network site doesn't provide users' IP information."

This should avoid your own remarketing ads to yourself. Correct me if i am wrong.

Also, wat is the harm if you see your own remarketing ads as long as you are not clicking them?

KC

Re: What kind of ad is this?

Top Contributor
# 5
Top Contributor
Hi Theresa,

Thanks for your reply. It just looked really strange. It is a text ad. All that white space does not belong to me.

Adrian B, if it were an image ad, it would probably be 300x600, but this is a text ad. Your answer is completely off base. Thanks for trying.

K**bleep**jia and Theresa, if I block my IP address in my account will I still be able to use the AdPreview tool to see my ads?

K**bleep**jia, seeing the ads and not clicking could eventually lower your CTR. Besides, I'm getting tired of seeing my ads.

My real question on this is, "Which cookies to I delete to stop seeing my own remarketing ads?"

Pete
petebardo -- Deadhead doing AdWords

Re: What kind of ad is this?

Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

1) Hello : here is how to mute a certain advertiser in GDN :

 

https://support.google.com/ads/answer/2662850?hl=en

 

"

Mute ads you don’t want to see

Mute ads on the Display Network that you don't want to see. Muting an ad blocks it and other ads that use the same web URL (either the website domain or specific pages) from being shown to you. "Mute this ad” is available on a large number of image ads."

 

You can then navigate in your ads settings to see if you have successfuly blocked your campaign :

 

https://www.google.com/settings/u/0/ads

 

However when you hover over the info bubble about blocked advertisers it explains that you cannot block yourself from youtube as seen from this print-screen :

 

https://docs.google.com/file/d/0B5kXqO3eH9vJVU5ra3JadFZtTXc/edit?usp=sharing

 

2) I never said it was an Image Ad, I only mentioned what standard size it was.

I use Adsense and the publisher can choose only "Image ads" or "Text or Image Ads" and the advertising standard space, in this case it was "Large skyscraper" and probably "Text or Image Ads".

 

In the absence of competition your text Ad gained the entire space, this can happen if no competitor had also text ads and you didn't have a 300 x 600 banner but you had the placement in the Ad group (or it was matched automatically). As a backup method it used the text Ad from your Ad group.

 

Here is the print-screen from the setting in Adsense if it matters ( I cannot insert images in posts anymore, I do not know why) :

 

https://docs.google.com/file/d/0B5kXqO3eH9vJQ0tSQWJUZXFKc00/edit?usp=sharing

 

Also please read the following about how adsense text ads have been recently redesigned to look bigger :

 

http://adsense.blogspot.ro/2013/09/redesigned-text-ads-on-the-Google-Display-Network.html

Re: What kind of ad is this?

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

@petebardo 

And about " It is a text ad. All that white space does not belong to me."

 

Please Read from here :  http://adsense.blogspot.ro/2013/04/understanding-dynamics-of-adsense_25.html

 

 

"   There can sometimes be cases where our system determines that one or two specific text ads are significantly higher-performing than the other eligible text ads, and that showing them separately would result in higher performance than if the ads were shown together with lower-performing ones. When this occurs, we’ll show them alone, and this means you’ll see less than the full number of text ads in the ad unit.

We know that it can sometimes be confusing to see fewer text ads appearing in an ad unit, and that it can create extra white space, but please know that this behavior is intended to help you earn the most from all of your impressions.  "

 

Does this answer your question ?

-------------------------

 

There can be also smaller image units showing up in larger units with white space around them, as explained here :

 

http://adsense.blogspot.ro/2013/08/more-control-over-advanced-ad-format.html

 

"Similar-sized display ads: Showing smaller but higher performing display ads in larger ad units."

Re: What kind of ad is this?

Top Contributor
# 8
Top Contributor
Yes, Adrian B, that helps a little. Thanks.

Now, back to the real question, "Which cookies to I delete to stop seeing my own remarketing ads?"

Oh, and for you forum engineers, interesting what you did to K**bleep**ija's name!


Pete
petebardo -- Deadhead doing AdWords

Re: What kind of ad is this?

Collaborator ✭ ✭ ✭
# 9
Collaborator ✭ ✭ ✭

The answer to this seems to be "all google cookies" as seen from the second comment at this article :

 

http://certifiedknowledge.org/blog/google-adwords-remarketing-campaigns/

 

I think Google allocates a "client ID" to yourself and your remarketing ID is matched to your client ID on their server-side in a table which also contains placements , so you cannot really see what is what on your own machine. 

 

There is also some information about what the double-click cookie does :

https://support.google.com/adsense/answer/2839090?hl=en

 

"DoubleClick cookies contain no personally identifiable information. Sometimes the cookie contains an additional identifier that is similar in appearance to the cookie ID. This identifier is used to identify an ad campaign to which a user was exposed previously; but no other data is stored by DoubleClick in the cookie, and none of the data is personally identifiable."

 

So if you visit a placement , there will be identifiers for all advertisers who have ads on that page for that impression, you would't know which is yours to programatically instruct only your remarketing ads to stop being matched to the browser.

 

Don't you have the X option to mute your own Ads from the GDN ?

Scroll here to "Mute ads you don’t want to see"

 

https://support.google.com/ads/answer/2662850?hl=en

Re: What kind of ad is this?

Follower ✭ ✭ ☆
# 10
Follower ✭ ✭ ☆
Petebardo,

Not surprised you should mention that. Is there a way i contact the forum engineers to get my name rectified? It means 'horizon' in our language. Its an Indian name.

KC