What is your best advice for a beginner in AdWords?[ Edited ]
February 2012 - last edited February 2012 by Eric
For those who are successful at AdWords, what advice would you give someone just starting out? Is there anything you learned after a few months that you wish you would have known when you first started out?! Maybe something that helped you make your ads, CTR, etc. Any advice is greatly appreciated.
This popular discussion was copied from the former Help Forum.
Top Contributor, rball, replied:
2) Get familiar with the relationship between keyword match types and search queries. Make changes on a regular basis to make sure your ads are being shown for very relevant searches.
How do I choose where my ads will appear? - AdWords Help(Help Articles)
What are keyword matching options? - AdWords Help(Help Articles)