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What is this potential reach shows on the first page of the cmpaign

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# 1
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Daily Potential reach showing on the first campaign page

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Re: What is this potential reach shows on the first page of the cmpaign

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# 2
Top Contributor

Hi Ankit,

 

Potential reach basically means how much audiences can you reach based on your current targeting methods. More details here:- https://support.google.com/adwords/answer/2475441?hl=en

 

Pankaj