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What is the right way to manage large set of keywords?

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# 1
Visitor ✭ ✭ ✭

How one can manage large set of keywords? (Like hundred or thousand). Please explain? Thanks in advance..

2 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: What is the right way to manage large set of keywords?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi 

lets take an example here.

lets say you are selling sports goods like shoes, jump suits and knee pads.

In this case i would create 3 campaigns to start with one each for shoes, jump suits and knee pads.

 

Inside shoes campaign i will create different adgroups for running shoes, tennis shoes, cricket shoes, football shoes, etc.

 

In each campaign i will divide diffrent keywords in similar way based on themes and have relevant adcopies to each theme.

 

Ofcource its very hard to do that manually and it helps if you are good with spreadsheet program where you can write formulas and macros to devide themes and keywords

 

This is just a start and you will need to work with negative keywords for each campaign and adgroup to prevent cross triggering and keep looking at data to revamp your strategy.

 

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

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Marked as Best Answer.
Solution
Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: What is the right way to manage large set of keywords?

Top Contributor
# 3
Top Contributor

Hello,

 

In addition to what Nik said above, I would like to emphasize on quality keywords rather than going for the quantity. That should be your aim so that you receive quality traffic. I would also encourage you to read this reference on how to organize your account for best results:

 

http://support.google.com/adwords/answer/2375470?hl=en

 

My 2 cents!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: What is the right way to manage large set of keywords?

Top Contributor
# 4
Top Contributor

Hi Monika,

 

In addition to great advices above, I would like to add whenever I deal with large number of keywords, first of all I look for mispellings and plurals. I prefer to remove all mispell keywords and plurals. It helps me cut down list of keywords. As Pankaj said, Quality matter not quanlity. Also Initially I like to start with direct keywords and some long term keywords (Although Keyword selection depends on goal of advertising) and slowly and gradually I extend my keywords list. Also I prefer to filter list of keywords according to performance. Pause underperfrming, keep top performing, add new keywords from SQR etc.

 

Hope that makes some sense!

 

Thanks

Neha Gupta

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: What is the right way to manage large set of keywords?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi 

lets take an example here.

lets say you are selling sports goods like shoes, jump suits and knee pads.

In this case i would create 3 campaigns to start with one each for shoes, jump suits and knee pads.

 

Inside shoes campaign i will create different adgroups for running shoes, tennis shoes, cricket shoes, football shoes, etc.

 

In each campaign i will divide diffrent keywords in similar way based on themes and have relevant adcopies to each theme.

 

Ofcource its very hard to do that manually and it helps if you are good with spreadsheet program where you can write formulas and macros to devide themes and keywords

 

This is just a start and you will need to work with negative keywords for each campaign and adgroup to prevent cross triggering and keep looking at data to revamp your strategy.

 

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog
Marked as Best Answer.
Solution
Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: What is the right way to manage large set of keywords?

Top Contributor
# 3
Top Contributor

Hello,

 

In addition to what Nik said above, I would like to emphasize on quality keywords rather than going for the quantity. That should be your aim so that you receive quality traffic. I would also encourage you to read this reference on how to organize your account for best results:

 

http://support.google.com/adwords/answer/2375470?hl=en

 

My 2 cents!

Pankaj

Marked as Best Answer.
Solution
Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: What is the right way to manage large set of keywords?

Top Contributor
# 4
Top Contributor

Hi Monika,

 

In addition to great advices above, I would like to add whenever I deal with large number of keywords, first of all I look for mispellings and plurals. I prefer to remove all mispell keywords and plurals. It helps me cut down list of keywords. As Pankaj said, Quality matter not quanlity. Also Initially I like to start with direct keywords and some long term keywords (Although Keyword selection depends on goal of advertising) and slowly and gradually I extend my keywords list. Also I prefer to filter list of keywords according to performance. Pause underperfrming, keep top performing, add new keywords from SQR etc.

 

Hope that makes some sense!

 

Thanks

Neha Gupta

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: What is the right way to manage large set of keywords?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks to everyone for their Productive replies!!