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What is the meaning of CPC, CTR, Maximum CPC and CPA ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Give me some basic details about CPC, CTR, Maximum CPC and CPA and what is difference between them.

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by Theresa_Zook (Rising Star)
February 2016

Re: What is the meaning of CPC, CTR, Maximum CPC and CPA ?

Top Contributor
# 5
Top Contributor
Hi Aman,

You could also learn quite a bit if you use the AdWords Glossary, found right in the help center. This should be your go-to, or first place you look for information regarding AdWords.

Help Center - https://support.google.com/adwords#topic=3119071

AdWords Glossary - https://support.google.com/adwords/topic/3121777?hl=en&ref_topic=3119071

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Re: What is the meaning of CPC, CTR, Maximum CPC and CPA ?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Aman,

Hope this link will explain all the basic terms related to PPC advertising: <edited by a Community Manager as noted below>

 
NOTE: This post has been edited by a Community Manager in order to remove a URL that led to a page with an aggressive pop-up. Please do not post to outside content that may lead to a bad user-experience when there is Google authored content which is readily available.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: What is the meaning of CPC, CTR, Maximum CPC and CPA ?

[ Edited ]
Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hello Aman,
These are the basic terms that you should know before jumping in the Adword. You can read about PPC basic at below link.

<edited by a Community Manager as noted below>

After reading this link, I hope you will have good understanding of all terms that you have mentioned above.

 

NOTE: This post has been edited by a Community Manager in order to remove a URL that led to a page with an aggressive pop-up. Please do not post to outside content that may lead to a bad user-experience, when there is Google authored content which is readily available.

Re: What is the meaning of CPC, CTR, Maximum CPC and CPA ?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Yes Aman, You should read the link shared by OM. I am sure that will help you lots.
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
February 2016

Re: What is the meaning of CPC, CTR, Maximum CPC and CPA ?

Top Contributor
# 5
Top Contributor
Hi Aman,

You could also learn quite a bit if you use the AdWords Glossary, found right in the help center. This should be your go-to, or first place you look for information regarding AdWords.

Help Center - https://support.google.com/adwords#topic=3119071

AdWords Glossary - https://support.google.com/adwords/topic/3121777?hl=en&ref_topic=3119071

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’