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What is the difference between "Active Users" and "New Users"?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I need to give a client a "monthly uniques" count for my - is the "Active User" count in Audience/Active Users or "New User" count in Acquisition/Channels section more accurate? Is there another count that may be more accurate?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
November 2015

Re: What is the difference between "Active Users" and "

Community Manager
# 2
Community Manager
Hi Alison,

I have responded to your previous post and moved it to the Google Analytics boards here: https://www.en.advertisercommunity.com/t5/Reports/How-do-I-find-my-site-s-unique-visitor-count-in-th...

Please respond there if you have additional questions so that we can keep the discussion in one location and make it easier for everyone to find.

Thanks!
Cassie

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
November 2015

Re: What is the difference between "Active Users" and "

Community Manager
# 2
Community Manager
Hi Alison,

I have responded to your previous post and moved it to the Google Analytics boards here: https://www.en.advertisercommunity.com/t5/Reports/How-do-I-find-my-site-s-unique-visitor-count-in-th...

Please respond there if you have additional questions so that we can keep the discussion in one location and make it easier for everyone to find.

Thanks!
Cassie