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What is the cookie match % of GDN?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Previously our team used a 3rd party solution for remarketing ads, however the agency informed us that they will only be able to provide ~30% cookie match which is relatively inefficient, as 70% of our website visitors will then only be served default ad without any personalization. Anyone know approximately how effective is GDN in terms of cookie match?

1 Expert replyverified_user

What is the cookie match % of GDN?

Top Contributor
# 2
Top Contributor

All visitors visiting your sites are assigned a cookie, However there are services / products that cannot be promoted using re-marketing: e.g any service that might reveal medical condition, sexual orientation, financial status (e.g. Bankruptcy) or past legal status 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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