AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.9K members online now
5.9K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

What is the cookie match % of GDN?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Previously our team used a 3rd party solution for remarketing ads, however the agency informed us that they will only be able to provide ~30% cookie match which is relatively inefficient, as 70% of our website visitors will then only be served default ad without any personalization. Anyone know approximately how effective is GDN in terms of cookie match?

1 Expert replyverified_user

What is the cookie match % of GDN?

Top Contributor
# 2
Top Contributor

All visitors visiting your sites are assigned a cookie, However there are services / products that cannot be promoted using re-marketing: e.g any service that might reveal medical condition, sexual orientation, financial status (e.g. Bankruptcy) or past legal status 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’