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What is the connection between my bid and my position?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

That is my question - do I get a higher rank by raising my bid?

2 Expert replyverified_user

Re: What is the connection between my bid and my position?

Rising Star
# 2
Rising Star

Hi there,

 

Increasing bids alone, wouldn't help in achieving higher position, as ad rank is a product of quality score and bid. Ad extensions also have a part to play in this calculation. Here's a thread about improving ad rank. I'd recommend viewing this video to understand ad ranking and its components.

 

Feel free to write back!

Sumanth Sridhar

Re: What is the connection between my bid and my position?

Top Contributor
# 3
Top Contributor
Hi Scott B,

I have to disagree with Sumanth on this a bit. While there are other ways to improve your AdRank, increasing your bid will directly increase your AdRank, assuming QS does not change.

AdRank is basically QS * Max CPC bid. When you increase your bid, keep an eye on improving CTR. That will improve your QS and allow you to reach a higher position with a lower bid.

I would still recommend reviewing the article he linked above. It looks pretty comprehensive.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords