Re: What is the best way to target fat people through adwords ad?
Hi @SHAILESH K,
I would say it depends on your website wording, but the use of Remarketing would be helpful.
And the use of keywords like:
- weight loss
- weight loss program
- weight loss products
...plus others like this. Use the Keyword Planner to find the right ones for your website content. I would also consider targeting YouTube ads that had to do with beauty, self esteem, dieting, eating healthy, etc..
While we can target users in AdWords by demographics, we cannot target them by weight, so we need to get creative to do so.
By using all of these features, you can dial in on the audience you think would buy your products, or exclude those that you know won't.
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What is the best way to target fat people through adwords ad?
Weight loss is a very sensitive topic to promote on Google;
Make sure that all claims fall under the common and acceptable scientific approach to weight loss (i.e. Moderate diet and exercise)
Remarketing (especially is cases of obesity) could be disproved since falls under "reveal medical condition"
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