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What is the average conversion rate for paperbacks?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am planning to advertise my book using AdWords and to set a Max CPC, I need info about the the average conversion rate for paperbacks in the search network.

Re: What is the average conversion rate for paperbacks?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello @Dr_Anthony_R,

Its difficult to answer a question like this with exact metrics. Typically a 1% conversion rate for all PPC advertising is fair and 2% or more is good.

To know by industry level you may wish to reach out to a Google Partner, an agency that is certified partner. They can provide the agency an industry trend report of traffic metrics, click and clickthrough rates, and conversion metrics.

Let me know if that helps!

Nick

Re: What is the average conversion rate for paperbacks?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Dear Nick,

Thank you for your reply.

I make $20 per book sold. To break even, at the 1% conversion rate, the Max CPC is $0.20, which appears low. Does that mean that AdWords is not a feasible option for me?

Dr. T