AdWords
1.6K members online now
1.6K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

What is "First Page CPC"?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I saw it when I went to the spreadsheet to edit keywords.  I don't see it on the regular dashboard.

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Eric (Google Employee)
September 2015

Re: What is "First Page CPC"?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello Ohiorick,

 

First page CPC (cost per click) means, minimum amount you need to bid for in order to show your ad on first page of search result.

Dinesh
My Blog

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric (Google Employee)
September 2015

Re: What is "First Page CPC"?

Google Employee
# 3
Google Employee

Hi Ohiorick,


Just one addition to Dinesh's great response: The "first page CPC" is an estimate. based on what we've seen in the past for keywords similar to yours.  It's not always correct, but it's usually in the right ballpark.

 

Laura

AdWords engineer

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric (Google Employee)
September 2015

Re: What is "First Page CPC"?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello Ohiorick,

 

First page CPC (cost per click) means, minimum amount you need to bid for in order to show your ad on first page of search result.

Dinesh
My Blog
Marked as Best Answer.
Solution
Accepted by Eric (Google Employee)
September 2015

Re: What is "First Page CPC"?

Google Employee
# 3
Google Employee

Hi Ohiorick,


Just one addition to Dinesh's great response: The "first page CPC" is an estimate. based on what we've seen in the past for keywords similar to yours.  It's not always correct, but it's usually in the right ballpark.

 

Laura

AdWords engineer

Re: What is "First Page CPC"?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

It also reflects with the level of geographic competition like setting up individual campaign for multiple regions in UK, USA and Australia otherwise in other regions the ads might be display on first page.

Re: What is "First Page CPC"?

[ Edited ]
aks
Visitor ✭ ✭ ✭
# 5
aks
Visitor ✭ ✭ ✭

Hi ohiorick,

 

To add "First page bid/cpc" you have to Click on the keyword tab then click on column tab, under column tab you will find it under Performance metrics

Re: What is "First Page CPC"?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

So...should I increase my CPC bid so that the keywords show up on the 1st page?

Re: What is "First Page CPC"?

Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆

Just one addition to Dinesh's great response: The "first page CPC" is an estimate. based on what we've seen in the past for keywords similar to yours.  It's not always correct, but it's usually in the right ballpark. Laura.

 

How should we see this in combination with the QS ???  Does the estimate take this in consideration ?

Re: What is "First Page CPC"?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hi Laura,

 

Does having a low First page cpc affect the QS?

All of my keywords which have a QS of 10 are showing as having first page cpc of 0.01...

 

Kind regards,

 

Matthew

Re: What is "First Page CPC"?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

It looks like the Adwords Interface has changed.  Where can you find the First Page Cpc column now?

Re: What is "First Page CPC"?

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
It looks like the Adwords Interface has changed. Where can you find the First Page Cpc column now?