Re: What is negative keywords in ad-words.?
negative keyword are words or phrases you do not want to see in search queries for you keywords.
For example: Keyword: Intel i4590k
And you know you are directly after conversions so you do not want your ads to appear on search terms like intel i4590k review, intel i4590k comparsion.
So you add review and comparsion as negative keywords and your ads wont appear as long as one of these negative keywords will appear in search query.
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