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What is interest targeting?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there any connection between placements, topics & Interests?

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: What is interest targeting?

Rising Star
# 2
Rising Star

Hi Pawan,

 

Welcome to the Community!

 

They're all different targeting methods available for Display Network.

 

Placements are specific pages within websites that are partnered with Google. Selecting a placement would serve ads on that only. Read more here.

 

Topics are categories of websites. For Ex: Fashion>Apparel. Selecting this would target all websites falling under this category. More about topics here.

 

Interests are categories of users who are interested in a product/service. Ex: Fashion>Apparel in this context would target users interested in this, unlike topics - where websites are targeted. More about interests here.

 

PS: While using these targeting methods, you'll have to ensure they are in separate ad groups. Using them in the same ad group would make your targeting very narrow, as your ads would show only when all these targeting matches.

 

Hope that helps!

 

Cheers,

Sumanth

Sumanth Sridhar

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Marked as Best Answer.
Solution
Accepted by topic author Pawan K
September 2015

Re: What is interest targeting?

Rising Star
# 4
Rising Star
Glad I could help Smiley Happy
Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What is interest targeting?

Rising Star
# 2
Rising Star

Hi Pawan,

 

Welcome to the Community!

 

They're all different targeting methods available for Display Network.

 

Placements are specific pages within websites that are partnered with Google. Selecting a placement would serve ads on that only. Read more here.

 

Topics are categories of websites. For Ex: Fashion>Apparel. Selecting this would target all websites falling under this category. More about topics here.

 

Interests are categories of users who are interested in a product/service. Ex: Fashion>Apparel in this context would target users interested in this, unlike topics - where websites are targeted. More about interests here.

 

PS: While using these targeting methods, you'll have to ensure they are in separate ad groups. Using them in the same ad group would make your targeting very narrow, as your ads would show only when all these targeting matches.

 

Hope that helps!

 

Cheers,

Sumanth

Sumanth Sridhar

Re: What is interest targeting?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello Sumanth, Thanks for your reply. I found it very useful.
Marked as Best Answer.
Solution
Accepted by topic author Pawan K
September 2015

Re: What is interest targeting?

Rising Star
# 4
Rising Star
Glad I could help Smiley Happy
Sumanth Sridhar