What is exactly Bid Only and Target?
I would like someone to please explain Bid Only and Target & Bid in Google Display Network campaign.
If I make keyword based campaign on GDN: adding few good keywords plus few text and image ads.
If I Click +Change Display Targeting and what I find is Display Keywords has no option to choose for Bid Only and Target & Bid.
Also the Ven diagram is not showing potential reach.
What exactly is Bid Only and Target and Bid
Why there is no option in Keywords
Why there VEN diagram is not showing potential reach.
Re: What is exactly Bid Only and Target?[ Edited ]
October 2013 - last edited October 2013
Welcome to the AdWords Community
If you are using both the keyword and placement targeting in your GDN campaigns then AdWords allows you to choose one of the bidding method based on your business objective.
Now suppose your campaigns have a keyword "mba admission" in your Ad Group and you have also added one placement "education.com". here you can find two cases:-
1.) Show your ads only "education.com", when your keyword "mba admission" matches in the particular pages of the site "education.com"
Target and bid: Show ads only on placements you've selected.
when you see the venn diagram, it will help to understand the concept.
2.) If you want to show on sites based on your keyword e.g "mba admission", but you think that your potential customers visit specific website "education.com", thus you could add "education.com" as placement in your ad group and select "Bid only." Then, you could set a bid on those placements to increase your chances of showing there when your keyword matches that placement.
Bid only: Show ads on any placement when it matches other targeting methods in your ad group, like display keywords and topics.
Here is the look the venn diagram
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’
Re: What is exactly Bid Only and Target?
Thank you for your explainations. This is what I am looking for to use in our display network campaign. However, I would like how to set up this option in API when we create a campaign?
Thank you for your reply.