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What is differences between visits and clicks?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

what is the basic difference between ad words and analytics

1 Expert replyverified_user

Re: What is differences between visits and clicks?

Top Contributor
# 2
Top Contributor
Wow - that's a massive question - but here is a simple answer...

AdWords is an advertising medium which places your paid ads alongside organic search results on Google's search results pages. It can also place your ads on partner sirtes around relevant content.

Analytics is a tracking system through which you can monitor what your visitors do once they get to your site (from AdWords and any other source) - you can track the pages they visit, the time they spend on the site and the interactions they engage in with your content.

AdWords talks about clicks - these are clicks on their ads which result in a visit on Analytics. Analytics talks about visits.... anyone who visits your website.... even you!