What is difference between ppc and cpc in google adword
Re: What is difference between ppc and cpc in google adword
Welcome to the forums, a good place for you to start learning would be here:
PPC is Pay Per Click, it its the term used to describe the type of advertising that you do with adwords.
CPC is cost per click, it is the amount you pay for click on your ad.
Re: What is difference between ppc and cpc in google adword[ Edited ]
September 2014 - last edited September 2014
In short it's like:
PPC is "pay per click" (method of payment), CPC is "cost per click" (specific price per one click, e.g. $0,1)
1. PPC is a new advertising philosophy. You pay per click only if someone likes or needs your product service AND click on your ad.
2. CPC or cost per click has 2 components: Your bid and your actual price.
- CPC bid is the amount of money you are willing to pay if someone actually click on your ads,
- CPC price is the amount of money you are paying as a result of the ad auction.