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What is an enhanced campaign in Google ad words?

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# 1
Visitor ✭ ✭ ✭

What is difference between legacy campaign setting and Enhanced campaign setting and which is best?

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author PPC M
September 2015

Re: What is an enhanced campaign in Google ad words?

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello PPC M,

 

You can read here about enhanced campaigns :
http://www.google.com/adwords/enhancedcampaigns/features/
This video explains what enhance campaigns are.
http://www.youtube.com/watch?v=OzS0DXJWD4U

About upgraded extension:
http://support.google.com/adwords/answer/2954783?hl=en


The question about which is best is not important any more. From the date 22 July this year every campaign will be an Enhanced campaign. So if you now chose to make a legacy campaign it will be upgraded to enhanced soon.

Difference are that with Enhanced campaigns :

*There is not an option any more to target tablets as separate device. Computers and Tablets are together as one device option.
* You can set bid adjustments Ad scheduling, location and mobile devices on campaign level
* you can set bid adjustments for mobile devices on adgroup level
* You can use on adgroup level and use ad scheduling and start and end-dates, and set device preference mobile for :
- Call extension
With upgraded call extensions, your call extension can appear on all devices. Legacy call extensions show your call extension only when the ad appears on mobile devices unless you choose to use Google forwarding numbers. Can target the display Network for mobile phones.
- Sitelinks
- App extensions
- offers (no device preference here)

 

You can edit upgraded extension without resetting its performance statistics.

 

I hope this helps you

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author PPC M
September 2015

Re: What is an enhanced campaign in Google ad words?

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hello PPC M,

 

You can read here about enhanced campaigns :
http://www.google.com/adwords/enhancedcampaigns/features/
This video explains what enhance campaigns are.
http://www.youtube.com/watch?v=OzS0DXJWD4U

About upgraded extension:
http://support.google.com/adwords/answer/2954783?hl=en


The question about which is best is not important any more. From the date 22 July this year every campaign will be an Enhanced campaign. So if you now chose to make a legacy campaign it will be upgraded to enhanced soon.

Difference are that with Enhanced campaigns :

*There is not an option any more to target tablets as separate device. Computers and Tablets are together as one device option.
* You can set bid adjustments Ad scheduling, location and mobile devices on campaign level
* you can set bid adjustments for mobile devices on adgroup level
* You can use on adgroup level and use ad scheduling and start and end-dates, and set device preference mobile for :
- Call extension
With upgraded call extensions, your call extension can appear on all devices. Legacy call extensions show your call extension only when the ad appears on mobile devices unless you choose to use Google forwarding numbers. Can target the display Network for mobile phones.
- Sitelinks
- App extensions
- offers (no device preference here)

 

You can edit upgraded extension without resetting its performance statistics.

 

I hope this helps you

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.