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What is actual cost-per-click (CPC) ??

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How is the cost calculated for clicks on my ad and how can I know how much a click will cost?

1 Expert replyverified_user

Re: what is Actual cost-per-click (CPC) ??

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
HI Ranjeet

Welcome to the community!

Actual CPC is what you pay to Google for a click.

Read Adwords Help article for more:-
https://support.google.com/adwords/answer/6297?hl=en

Hope this helps!

Abhishek

Re: what is Actual cost-per-click (CPC) ??

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
then what is CPC ?
Marked as Best Answer.
Solution
Accepted by topic author Ranjeet K
September 2015

Re: what is Actual cost-per-click (CPC) ??

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
They are one and the same things. There is a difference between actual cpc and average cpc, actual cpc is what you pay for a particular click and average cpc is the average amount you have paid for all the clicks accrued(cost/clicks).

Abhishek

Re: what is Actual cost-per-click (CPC) ??

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks

Re: what is Actual cost-per-click (CPC) ??

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi Ranjeet,

 

Actual cpc is you pay per click in Google Adwords.

Re: what is Actual cost-per-click (CPC) ??

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Abhishek
How do you decide what should be paid per click when there is no comparative price list available?
Best wishes
Madhu

Re: what is Actual cost-per-click (CPC) ??

Participant ✭ ✭ ✭
# 8
Participant ✭ ✭ ✭
Hi Madhu

I usually start with bidding $1 for most of the keywords and then wait for the various metrics to show up on the interface to make further decisions.

Abhishek

Re: what is Actual cost-per-click (CPC) ??

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Thanks Abhishek.


Madhu Chaudhry

Re: what is Actual cost-per-click (CPC) ??

Follower ✭ ☆ ☆
# 10
Follower ✭ ☆ ☆
Cost-per-click (CPC) bidding means that you pay for each click on your ads.