What is ETA in Adwords?
I m very new user in adwords, I am preparing for my interview. I have basic knowledge of adwords.
I want to ask few questions,
Q:- What is ETA in Adwords?
Re: What is ETA in Adwords?
Most recently ETA is in reference to Expanded Text Ads. This is a brand new format for text ads currently in Beta testing.
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Re: What is ETA in Adwords?[ Edited ]
July 2016 - last edited July 2016 by Buzzb
Greetings of the Day!
Expanded Text Ads
Expanded Text Ads are the next generation of the standard AdWords Text Ad. This new ad type provides longer, more controllable messaging in your ads. ExpandedTextAd also features:
This ad type has two headline fields. The second headline is concatenated to the first headline field, separated by a dash. On mobile, the combined headline fields may wrap to a second line.
Both headlines contain 30 characters each, more than standard text ads. Double-width characters such as Chinese, Japanese, and Korean allow for 15 characters.
There is now a single description line with an expanded limit of 80 characters. Truncation and ellipsification have been minimized to make ad display more predictable.
Instead of inputting a display URL for your ad, the URL is calculated from the landing page and path fields (path1 and path2), that indicate to a user where they will be directed on a click. Final
URL and tracking URL behavior remain the same.
Here's an example ad for Interplanetary Cruises in the AdWords user interface, after being uploaded via the AdWords API.