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What is Call to Action

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# 1
Follower ✭ ☆ ☆

Hi,

 

I want to know more about Call to action, what is this, how i can use it and what are the benefits of call out action.

 

Thanks,

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Marked as Best Answer.
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Accepted by topic author Vikas S
September 2015

Re: What is Call to Action

Top Contributor
# 4
Top Contributor

@Vikas S,

 

No, using CTA in CallOut Extension is not advisable. Call Extension serves a different purpose. It is there to give advertisers an added space to talk about their products'/services' USPs. It's not there for CTAs. To get a better idea on Callout, read this comprehensive article by @Rakesh Kumar.

 

About CTA, you should use it in your Ad Texts. In general, people prefer using it in the second description line towards the end, though, you can use it anywhere in the adtext.

 

An example can be -

 

Book flights‎

www.yatra.com/

Lowest Fares & Best Travel Deals.

Special Festive Offers. Book Now!

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

View solution in original post

Re: What is Call to Action

Top Contributor
# 2
Top Contributor

Hi Vikas,

 

A call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today". -Source

 

Practically, CTA empowers potential customers to take action on your ads which of course is crucial step to advertising success. More on how to use it, read this help center guide.

 

Hope it helps.

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: What is Call to Action

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
So we can use CTA in callout extension
Marked as Best Answer.
Solution
Accepted by topic author Vikas S
September 2015

Re: What is Call to Action

Top Contributor
# 4
Top Contributor

@Vikas S,

 

No, using CTA in CallOut Extension is not advisable. Call Extension serves a different purpose. It is there to give advertisers an added space to talk about their products'/services' USPs. It's not there for CTAs. To get a better idea on Callout, read this comprehensive article by @Rakesh Kumar.

 

About CTA, you should use it in your Ad Texts. In general, people prefer using it in the second description line towards the end, though, you can use it anywhere in the adtext.

 

An example can be -

 

Book flights‎

www.yatra.com/

Lowest Fares & Best Travel Deals.

Special Festive Offers. Book Now!

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.