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What is CPL, CPA and CPS in Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Most of time interviewer ask me about CPL, CPA and CPS in Adwords. Can you explain this?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Ajay P
September 2015

Re: What is CPL, CPA and CPS in Adwords

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Ajay,

CPA is Cost Per Acquisition which is calculated as: Total Cost/ Total Conversions - read more about it here: https://support.google.com/adwords/answer/2472713

CPL is Cost Per Lead and is calculated as Total Cost/Total Leads, find more info at http://goo.gl/Hp0ADH

CPS, I think is, Cost Per Sale which is similar to CPA (Cost Per Acquisition). For more details check this link - http://goo.gl/As5kTB

 

More or less all of these terms are quite similar to each other.


I hope it helps.

Regards,
Ashish

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ajay P
September 2015

Re: What is CPL, CPA and CPS in Adwords

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Ajay,

CPA is Cost Per Acquisition which is calculated as: Total Cost/ Total Conversions - read more about it here: https://support.google.com/adwords/answer/2472713

CPL is Cost Per Lead and is calculated as Total Cost/Total Leads, find more info at http://goo.gl/Hp0ADH

CPS, I think is, Cost Per Sale which is similar to CPA (Cost Per Acquisition). For more details check this link - http://goo.gl/As5kTB

 

More or less all of these terms are quite similar to each other.


I hope it helps.

Regards,
Ashish

Re: What is CPL, CPA and CPS in Adwords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks

What is CPL, CPA and CPS in Adwords

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

CPS = Cost Per Sale

CPA = Cost Per Action

What is CPL, CPA and CPS in Adwords

Top Contributor
# 5
Top Contributor

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