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What is CPC and CPM?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What is CPC and CPM? Clicks Per??

Re: What is CPC and CPM?

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Bill H !

 

CPC = Cost per click, but you can read this article for more CPC variables used in AdWords

 

CPM is defined in this article however it means Cost Per Mille as explained here

 

You can translate the cost between the two metrics with this formula CPM = 1000 × CTR × CPC

 

There is also another metric you should know about , the CPV defined here 

Re: What is CPC and CPM?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
However also remember even though you are calculating it on CPC Cost per click google recalculates the figure on CPM i.e - Cost per Mille ( Latin : thosand impression ) and CTR ( CTR ) and CTR - Click through rate