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What is 'Ad serving (options)'?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In our Google Digital Masters Academy, the online marketing challenge, we have to add 'ad serving (options)'. What does this mean? Where can I find more information about this topic?

1 Expert replyverified_user

What is 'Ad serving (options)'?

Top Contributor
# 2
Top Contributor

@Charlotte S

Generally speaking, the term ad serving means that an  ad is being served by the system - i.e. Shown to users based on the campaign settings and targeting methods.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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What is 'Ad serving (options)'?

Badged Google Partner
# 3
Badged Google Partner

Perhaps they mean ad rotation settings? 

Tom