AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.4K members online now
1.4K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

What if an item appears in All Products target and also a Label based target?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I have a question about PLAs.    What happens if item ABC is in a label based target named ABC bid at 20 cents and there is also an All Products target bid at 65 cents.   Which target delivers ABC?  

 

Thanks!  

1 Expert replyverified_user

Re: What if an item appears in All Products target and also a Label based target?

Top Contributor
# 2
Top Contributor

Hi keyone,

 

The more specific bid will apply--your ABC bid of 20 cents.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: What if an item appears in All Products target and also a Label based target?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
oh ... nice, then my 'penny bid' target for bad performing skus does not have to be the all products target? that makes my job tons easier!!!! thanks!