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What fits under "Targeting Items"

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hey everyone,

Would anyone know if the following fit under targeting items?

• Keywords

• Negative Keywords

• Ads

 

I'm uncertain if ads go towards the targeting items limit of 5,000,000?

 

Cheers,


Michal

Re: What fits under "Targeting Items"

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi @Michal B,

 

The following items come under the per account targeting items limit of 5 Million.

 

1. Keywords

2. Placement

3. Audience Lists

 

Ads and negative keywords do not come under this limit.

 

Note: There is separate limit of 10,000 negative keywords in a campaign.

 

Please find the details here :  https://support.google.com/adwords/answer/6372658

 

Hope it helps !!