AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.6K members online now
4.6K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

What effect does keyword bid have on flexible bid strategy?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How much does raising or lowering the default bid have on the ad postion when using flexible bid strategy? Is there a optimal average ad position to shoot for?

Maybe i should be asking how do you increase the average as position when using flexible bid strategy?

1 Expert replyverified_user

Re: What effect does keyword bid have on flexible bid strategy?

Rising Star
# 2
Rising Star
Hi there,

Are you asking how to improve avg. position for a campaign using flexible bid strategy? If so, you'll have to check if the bid strategy is able to bid as much as top page CPCs.

Depends on which strategy is used. AdWords wouldn't concentrate on position for 'Max clicks' strategy. If you're using 'page location' strategy, you can increase the max bid limit (if you've capped it) or the Bid increase % and see if position increases.

Considering avg position for conversion based strategies like ROAS or CPA wouldn't be appropriate, as the system would concentrate on conversions.

Sumanth Sridhar