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What does mean by 1.1, 1.2, 1.3 or 1.4 in Avg Ad Position?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

   I am bit confused here. In adwords campaign, when you check each keyword we see AVg Position of each key word. I want to know:

 

1). What does 1.1 , 1.2 or 1.5 means in add position. Do they mean first 1 for page and second 1 after point as add position on that page.

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Pop C
September 2015

Re: What does mean by 1.1, 1.2, 1.3 or 1.4 in Avg Ad Position?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

It means first page, an average . For example if you have 2 impressions one in position 1 and one in position 2 ( from the total maximum of 11) , the average position for the 2 impressions is 1.5 

 

Read more from here ;

 

https://support.google.com/adwords/answer/14075?hl=en

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: What does mean by 1.1, 1.2, 1.3 or 1.4 in Avg Ad Position?

Top Contributor
# 3
Top Contributor
Hi Pop,
They are actual average POSITIONS.

If your ad shows in position 1 99 times and position 2 1 times, the average position is a fraction of 2. It's the nature of averages. Obviously there is no position "1.1" but it's an average to help with your optimization.

This does not relate to page numbers. Position 9, 10, 11, 12 etc. means you're on the second and subsequent pages.

Re: What does mean by 1.1, 1.2, 1.3 or 1.4 in Avg Ad Position?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Adrian,
Much Appreciated. Thanks. I am out of confusion now.

Regards
Pop

Re: What does mean by 1.1, 1.2, 1.3 or 1.4 in Avg Ad Position?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi,
Got you. Thanks for explaining in detail. Much Appreciated.

Regards,
Pop