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What does exact match results really include in Google Keyword Tool?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello again!

 

I am little bit confused when we talk about exact matches. I read on google help site that exact matches could include close variants of specific keyword. Close variants include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents. I know this applies when ads will be triggered.

 

So when I put my seed keyword in GKT and select exact match will Google show me exact match searches per month + all close variants? If answer for my question is yes then I have another question which lead me to open this post.

 

Let's say I type "apple" and select exact match in GKT. The US local exact searches for apple are 2,740,000. So if this type of search include all close variants like plurals and such how come when I repeat my search but this time I put "apples" I get only 40,500 searches. Shouldn't search for "apples" inlcude all close variants for this term and inlcude sigular form too? In that case "apples" should have same exact searches as "apple".

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: What does exact match results really include in Google Keyword Tool?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Aerotape,

 

I believe that the Google keyword tool, when you put in exact match, doesn't include close variants. You can also choose to turn off the variants in your campaign settings, which may make your life a bit easier.

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Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: What does exact match results really include in Google Keyword Tool?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Aerotape,

 

I believe that the Google keyword tool, when you put in exact match, doesn't include close variants. You can also choose to turn off the variants in your campaign settings, which may make your life a bit easier.

Re: What does exact match results really include in Google Keyword Tool?

Top Contributor
# 3
Top Contributor

Hello Aerotape,

Nice question;

I think David is correct. I tried to check that; and did not find any reference

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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