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What does Metro mean?

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# 1
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Re: What does Metro mean?

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# 2
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Hello,

 

Metro comes from Metropolitan, it is a major urban Area . See some definitions below :

 

http://www.allbusiness.com/glossaries/metropolitan-statistical-area-msa/4944927-1.html

Re: What does Metro mean?

[ Edited ]
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# 3
Top Contributor

Metro targeting  means Nielsen metro DMA areas, based on Nielsen media (mainly TV) coverage in regions in the USA,

 

Read more:

https://support.google.com/adwords/answer/1722075?hl=en

And here is the Nielsen metro list:

https://developers.google.com/adwords/api/docs/appendix/cities-DMAregions

 

[edit]: Please note that Nielsen metro is not necessarily the same as big cities Geo boundary line.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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