AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.3K members online now
5.3K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

What does Metro mean?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
 
1 Expert replyverified_user

Re: What does Metro mean?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

Metro comes from Metropolitan, it is a major urban Area . See some definitions below :

 

http://www.allbusiness.com/glossaries/metropolitan-statistical-area-msa/4944927-1.html

Re: What does Metro mean?

[ Edited ]
Top Contributor
# 3
Top Contributor

Metro targeting  means Nielsen metro DMA areas, based on Nielsen media (mainly TV) coverage in regions in the USA,

 

Read more:

https://support.google.com/adwords/answer/1722075?hl=en

And here is the Nielsen metro list:

https://developers.google.com/adwords/api/docs/appendix/cities-DMAregions

 

[edit]: Please note that Nielsen metro is not necessarily the same as big cities Geo boundary line.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’