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What do you do when the click-throughs didn't occur?

[ Edited ]
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# 1
Visitor ✭ ✭ ✭

I've been running a Campaign connected to the my Google Play listing for my Android Application:


Adwords has charged me for 899 clicks as you can see here:



However, on Google Play, I've only received 41 visits.  As shown here:



Now, I think it is obvious that 899 clicks and 40 visits don't line up.  I have triple and quadruple-checked that the link in my ad does indeed connect to my Google Play page, but the explanation is simple.  The link isn't working in the actual advertisement in the search listing. The activity isn't happening.  How can this be resolved?  I am being charged for "clicks"  that aren't actually going through to their target and I think the evidence here is fairly clear. 

1 Expert replyverified_user

Re: What do you do when the click-throughs didn't occur?

Community Manager
# 2
Community Manager

Hi Ward,


Thanks for posting. It does look like there may be a gap in tracking here, since the report you included a screenshot of shows 0 visitors form Adwords. Have you linked your Adwords and Google Play Developer Console Accounts, as well as your Analytics account and the Developer Console? In order to see User reporting, for example, you need to have Analytics linked (more on that here).


Does this help?