AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.5K members online now
2.5K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

What do these limits mean?

[ Edited ]
Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hey everyone,

 

I'm looking to find out what these limits mean:

 

  • 1 million campaign targeting items per account (such as geo target and campaign-level negative keywords)
  • 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign

In particular, I'm referring to:

 

  1. What are "geo targets"?
  2. What are "location targets (targeted and excluded)"?

Cheers,


Michal

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2015

Re: What do these limits mean?

Top Contributor
# 2
Top Contributor
Hi Michal,

Looks like different names for the same thing. Geo-targets can be large or small areas, or a combination of non-continuous geographic areas. Each of the targeted areas within your geo-targetting is a location. You can target or exclude any location. Usually, but not always, excluded areas are within targeted areas.

Hope this helps.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2015

Re: What do these limits mean?

Top Contributor
# 2
Top Contributor
Hi Michal,

Looks like different names for the same thing. Geo-targets can be large or small areas, or a combination of non-continuous geographic areas. Each of the targeted areas within your geo-targetting is a location. You can target or exclude any location. Usually, but not always, excluded areas are within targeted areas.

Hope this helps.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords