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What do these limits mean?

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# 1
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Hey everyone,

 

I'm looking to find out what these limits mean:

 

  • 1 million campaign targeting items per account (such as geo target and campaign-level negative keywords)
  • 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign

In particular, I'm referring to:

 

  1. What are "geo targets"?
  2. What are "location targets (targeted and excluded)"?

Cheers,


Michal

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Accepted by MosheTLV (Top Contributor)
December 2015

Re: What do these limits mean?

Top Contributor
# 2
Top Contributor
Hi Michal,

Looks like different names for the same thing. Geo-targets can be large or small areas, or a combination of non-continuous geographic areas. Each of the targeted areas within your geo-targetting is a location. You can target or exclude any location. Usually, but not always, excluded areas are within targeted areas.

Hope this helps.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2015

Re: What do these limits mean?

Top Contributor
# 2
Top Contributor
Hi Michal,

Looks like different names for the same thing. Geo-targets can be large or small areas, or a combination of non-continuous geographic areas. Each of the targeted areas within your geo-targetting is a location. You can target or exclude any location. Usually, but not always, excluded areas are within targeted areas.

Hope this helps.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords