What are the basic things need to update in my website
Re: What are the basic things need to update in my website
Hello Vennimalai G
You don't really NEED anything on (or installed) on your site to run Adword, unless you want to run more advanced campaigns with remarketing and dynamic remarketing. Only then you need to paste some code on your site.
I would recommend that you read adwords advertising policies to confirm that your website complies with them