AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.4K members online now
1.4K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

What are the "top movers" costs?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Goodmorning to everyone, sorry I have little knowledge in Economics and I'am just a musician trying to promote my latest album through youtube.

What I  don't understand is the difference between the "billing costs", and the "top movers costs". I stopped my campaign afraid that the large amount of € viewed in the "top movers costs" is going to be charged on me.

So what is the difference between "top movers" and what I really have to pay out of my empty wallet?

Thanks to all.

1 Expert replyverified_user

Re: What are the "top movers" costs?

Top Contributor
# 2
Top Contributor
Hi 3i0 M,

Top Movers are the best performing keywords and campaigns. They are part of the billing cost, not added to it. You pay per click on your ad, that's it.

Hope this helps, best of luck,

Pete
petebardo -- Deadhead doing AdWords