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What Should be daily budget for a particular account?

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Sometime, Client ask me that what should be ideal budget to start the campaign. 

I am not able to find an estimate either with keyword planner or traffic estimators. If I cleint "review estimate"(in keywords planner", it show "$0.00 - $17,984  Cost"  ( zero to $17k) . what should I assume.

 

Is there any forumla/ideas for this?

 

Thanks

1 Expert replyverified_user

Re: What Should be daily budget for a particular account?

Top Contributor
# 2
Top Contributor
Hi Anil,
The budget should be what you or your client are willing to spend. Like any budget. It's what you're willing to spend.

This will vary based on many variables like your average CPC, your conversion rate etc. But it's always a good idea to start off with a budget you can afford to lose.

Re: What Should be daily budget for a particular account?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Thanks Dave for your response

The issue is that account is new with no any conversion data. The client just ask that what should be initial budget and there I have no clear answer.