AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.9K members online now
1.9K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

We place well in the search engines with our main products, should I use it as a negative key word?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Our primary line of products is EOD (Explosive Ordnance Disposal) but we're finding clicks on terms where we're already number 1 in SEO. We'd like to expand on Armor, Tactical, etc.  Keep EOD or make it negative?

We place well in the search engines with our main products, should I use it as a negative key word?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Id recommend keeping it - definitely. The more real estate you can capture on the search page will only help drive sales/leads. It will also ensure that competitors dont swoop in and sit in the top spot above your organic rankings. Lastly, it totally legitimizes your business - top organic ranking, well written ad above it - you are in a great position. There is also evidence that having an accompanying paid ad actually increases visits to organic listings. You can learn how to paid and organic listings work together here - https://support.google.com/adwords/answer/3097241?hl=en

 

Hope this helps!