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We place well in the search engines with our main products, should I use it as a negative key word?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Our primary line of products is EOD (Explosive Ordnance Disposal) but we're finding clicks on terms where we're already number 1 in SEO. We'd like to expand on Armor, Tactical, etc.  Keep EOD or make it negative?

We place well in the search engines with our main products, should I use it as a negative key word?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Id recommend keeping it - definitely. The more real estate you can capture on the search page will only help drive sales/leads. It will also ensure that competitors dont swoop in and sit in the top spot above your organic rankings. Lastly, it totally legitimizes your business - top organic ranking, well written ad above it - you are in a great position. There is also evidence that having an accompanying paid ad actually increases visits to organic listings. You can learn how to paid and organic listings work together here - https://support.google.com/adwords/answer/3097241?hl=en

 

Hope this helps!