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We could not find this app. New apps may take up to 24 hours to appear. (Even After 48 Hours)

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# 1
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Hello Adwords Team,

I am trying to add new ad campaign as "Universal Ad Campaign". When i am trying to add my mobile app for "Which app do you want people to download?", i am not getting my app there. Always getting same message "We could not find this app. New apps may take up to 24 hours to appear". Yet my app is not alive. It is in test flight mode.
My queries are :-
1). Do first i need to make my app available on App store?
2). Will appsflyer will catch install in non-organic category?

3). For query (2), if no, than how will i count total number of installs from my adwords ad campaign?

Thanks in advance