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WHY DIFFERENT

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Sep 26, 2015 Campaign activity: 96 clicks 3.67

Sep 25, 2015 Campaign activity: 96 clicks 5.04

Why the different cost $3.67 and $5.04 for the same add ?

1 Expert replyverified_user

Re: WHY DIFFERENT

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.

 

Costs for a click on an ad change frequently as the circumstances of the auction change. 

 

Factors that can affect click cost include:  the precise search query the searcher used, time of day, day of week, level of available traffic, some competitor ads being active/inactive at the time, and many more factors.

 

In this specific case, I would say that day of the week (Friday versus Saturday) may have been a major factor.

 

Hope that helps!


Theresa
Google AdWords Top Contributor
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