AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.1K members online now
4.1K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Viewing Campaign Summary Stats Based Only On Active Items

[ Edited ]
Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

So, silly question.

 

I have an campaign that has received something like 45K impressions over "all time." (with a really lame CTR of  something like .38%)

 

I overhauled the campaign a while ago to tighten its targeting. 

 

In doing so, I paused and removed a lot of the old/legacy ad groups in the campaign.

 

The new setup is performing substantially better, attracting far less traffic, while achieving a CTR >5%. 

 

BUT... when I look at the campaign summary, it is still polluted by the old data (showing the full 45K impressions and a CTR of <1%).

 

Is there a way to adjust the campaign dashboard so that it still reflects "all time," BUT ONLY for what is currently active???

 

In other words, how do I stop the data from paused/removed adgroups from being factored into my campaign summary stats?

 

 

1 Expert replyverified_user

Re: Viewing Campaign Summary Stats Based Only On Active Items

[ Edited ]
Top Contributor
# 2
Top Contributor

I think if you scroll down to the bottom of the summary pages (campaigns, adgroups, keywords) pages you should be able to see a line item for all enabled that should reflect the CTR of the keywords currently enabled in the account. There will also be a line item for 'all' that reflects the CTR for the paused and enabled for a given date range.

Hope that helps.

Kim



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Viewing Campaign Summary Stats Based Only On Active Items

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Yeah. Thanks. Knew that was there, but not exactly what I need.

Those stats would reflect the aggregates across all campaigns.

It would be fine if I really only wanted to see one campaign at a time (filter down to one, then the next, then the next).

But what I really want is a consolidated table of data showing me the stats for EACH campaign, where the data is based only on active adgroups.