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View All Ad Positions of an Ad for Last 1000 Impressions?

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# 1
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Hi. What I would like to do is look at the last 1,000 impressions that my ad received and see how many times it was in position 1, 2, 3 etc. How can I do this?

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Marked as Best Answer.
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Accepted by topic author Alex K
September 2015

Re: View All Ad Positions of an Ad for Last 1000 Impressions?

Top Contributor
# 2
Top Contributor

Hello Alex;

This is a nice question;

 

Google does not report either the (statistical)   variance  of  ad positions (variance: a measure how far a set of numbers is spread out.) or the frequency (i.e. the number of times an event occurs).

Google only reports the average position. (Which, as you correctly pointed out, could be misleading - we discussed then another discussion.)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Alex K
September 2015

Re: View All Ad Positions of an Ad for Last 1000 Impressions?

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# 5
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You can see ad positions for "sessions" in google analytics in the Keyword positions report, but it is not for impressions as requested yet it can give you an ideea about "on what Ad position I received the best conversion rate" for example.

 

The positions metrics are called "Ad slot" and you can see an example distribution here :

 

http://www.periscopix.co.uk/blog/finding-your-optimum-keyword-position-is-as-easy-as-a-b-c/

 

 

Then you can use such a script provided by google to bid to the exact position :

 

https://developers.google.com/adwords/scripts/docs/solutions/bid-to-position

 

 

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Alex K
September 2015

Re: View All Ad Positions of an Ad for Last 1000 Impressions?

Top Contributor
# 2
Top Contributor

Hello Alex;

This is a nice question;

 

Google does not report either the (statistical)   variance  of  ad positions (variance: a measure how far a set of numbers is spread out.) or the frequency (i.e. the number of times an event occurs).

Google only reports the average position. (Which, as you correctly pointed out, could be misleading - we discussed then another discussion.)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: View All Ad Positions of an Ad for Last 1000 Impressions?

Follower ✭ ✭ ☆
# 3
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Hey Moshe, thanks for the reply. So then is average position the closest I can get to this information? I'm of course looking to somehow get deeper insight into my ad's position than just average position...

Re: View All Ad Positions of an Ad for Last 1000 Impressions?

[ Edited ]
Top Contributor
# 4
Top Contributor

No way I know of. This has been requested several times from Google to add the "spread" (i.e the add a standard deviation to avg. position reporting).

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Alex K
September 2015

Re: View All Ad Positions of an Ad for Last 1000 Impressions?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

You can see ad positions for "sessions" in google analytics in the Keyword positions report, but it is not for impressions as requested yet it can give you an ideea about "on what Ad position I received the best conversion rate" for example.

 

The positions metrics are called "Ad slot" and you can see an example distribution here :

 

http://www.periscopix.co.uk/blog/finding-your-optimum-keyword-position-is-as-easy-as-a-b-c/

 

 

Then you can use such a script provided by google to bid to the exact position :

 

https://developers.google.com/adwords/scripts/docs/solutions/bid-to-position