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Video Ads - 5 seconds to impress - optimal video length?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We know video ads can be skipped after 5 seconds so we have a very short time to impress.

 

Personally I will watch a video advert if it's between 18-25 seconds long, however I have seen videos much longer in length (up to 3 minutes).

 

Has there been any documentation and research as to the optimal length in seconds for a punchy, short video ad?

 

Many thanks

Nina Greaves

www.skyflyvideo.co.uk

1 Expert replyverified_user

Re: Video Ads - 5 seconds to impress - optimal video length?

Top Contributor
# 2
Top Contributor

Hi Nina,

 

I believe that it's all about engagement when we talk about Video ads. If the video is so engaging, then users might view it for a longer duration, but if the video is not so eye catching (specific to the business), then it might not attract more views or more YouTube video subscribers in the coming time.

 

Here are some of the vital tips which you can read and create effective video ads for your business: https://support.google.com/youtube/answer/2375498?rd=1

 

My Thoughts!

Pankaj