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Very low impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

This is the first campaign we have set up. On the first day, today, there are only 43 impressions. Presumably we have set up the campaign incorrectly. We followed the guides. Please help.

1 Expert replyverified_user

Re: Very low impressions

Top Contributor
# 2
Top Contributor

Hi @swimsync a

 

I'm afraid that we can't offer too much help without knowing more about your campaign and how you set it up.  Can you elaborate on a high level how you set up your account?

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Very low impressions

Badged Google Partner
# 3
Badged Google Partner
First of all, are we talking about AdWords, or AdWords Express?
Tom

Re: Very low impressions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Tommy

The ad has been set up on Adwords, $10/day, Display Network Only (all features). Day 2 the total impressions is 383.

The audience for the keywords chosen was millions/billion total.

How do we get more impressions and therefore more clicks?

Thanks
swimsync team

Re: Very low impressions

Badged Google Partner
# 5
Badged Google Partner
You're only spending $.02 - $.03 per impression... Since every impression could theoretically lead to a click ($.02 CPC), you can't do much better than that. Keep increasing your budget until your cost per impression increases, and then you know your maximum impression volume at your current bid.

Of course impressions aren't clicks or conversions. What is your advertising goal? What's your conversion strategy?
Tom

Re: Very low impressions

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks very much. We have increased the budget.