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Using the adwords remarketing TAG in two websites at the same time

[ Edited ]
Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Hello,

 

1) I am wondering if I place the remarketing tag in two of my websites ( one with strong organic traffic and one new that I am promoting with adwords) , what happens to the audience, will the audience be split in two or will it have both visitors from the two websites ?

 

2) Will this generate 2 audiences in my adwords audience tab ?

 

I noticed that the remarketing tag from adwords has different data from the analytics remarketing tag and it shows separately in the Google Tag assistant , so my next questions are :

 

3) Can I have  both tags in a page ( the adwords remarketing and analytics ) without conflicts ?

 

4) What will be the differences in audiences from the remarketing tag in adwords and the remarketing in analytics if I implement them at the same time targeting a general audience of all the visitors from site 1 ?

 

This is how the remarketing from adwords looks like ( I replaced my code with red numbers ) :

 

 

 

<!-- Google Code for Remarketing Tag -->
<!--------------------------------------------------
Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on: http://google.com/ads/remarketingsetup
--------------------------------------------------->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 00000000;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/00000000/?value=0&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Using the adwords remarketing TAG in two websites at the same time

Top Contributor
# 2
Top Contributor
Hi Adrian,

That will create one list for both sites. If you want to re-market separately, you will need 2 different codes for the two sites.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Using the adwords remarketing TAG in two websites at the same time

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭
Ok but my "adwords remarketing tag" is only one piece of code , how would I generate two codes from one adwords account?

I mean we can advertise multiple websites from one adwords account , but we can't track remarketing lists from them separately ? I know how this is done separately from analytics.
Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Using the adwords remarketing TAG in two websites at the same time

Top Contributor
# 4
Top Contributor
Hi Adrian,

Create a new re-marketing list and use that code.

Pete
petebardo -- Deadhead doing AdWords

Re: Using the adwords remarketing TAG in two websites at the same time

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Oh, I thought the conversion_ID was related to the website, one website one ID, but it seems that every new list has it's own code, so placing 2 IDs in different websites generates 2 separate lists. Such an intuitive thing to predict but still I didn't think of it Smiley Happy

Re: Using the adwords remarketing TAG in two websites at the same time

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆

Hi Adrian,
Thanks for Asking

Hi Petebardo
Thanks for answering

I did not know this.

Just made another code. Took me a while to see how it is identified.
Because Adrian was spaking about different conversion~_Id . But  these were the same.

But the google_conversion_label are different :
var google_conversion_label = "ADG0CPeduQUQ0aXe2gM";
var google_conversion_label = "lSsqCOfllgUQ0aXe2gM";

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Using the adwords remarketing TAG in two websites at the same time

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

Yes having a coder like Pete to learn from is great Smiley Happy

Re: Using the adwords remarketing TAG in two websites at the same time

Participant ✭ ☆ ☆
# 8
Participant ✭ ☆ ☆

YoSmiley Happy

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.