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Using only one keyword in an Ad group?.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Would it be possible to use only one keyword for an Adgroup?. (Ex: german shepard puppies for sale). I did a search for my related keyword using the traffic estimater, and it was estimated I'd get spot 3, and 2 or so clicks a day. I'm primarily selling/offering high end services, so, I wouldn't need that much traffic.

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Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Using only one keyword in an Ad group?.

Top Contributor Alumni
# 2
Top Contributor Alumni

Yes, you don't have to have more than one line of keywords in your ad group.  Note, though, that the keywords in your ad group correspond to search queries depending on your match type.  You'll want to think about what kind of match types you want to use.  In particular, make sure you understand the difference between broad matches and modified broad matches.  See:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=6100

 

If you use any match types other than exact matches, check the search queries on a regular basis and make adjustments as needed.  See:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=68034

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Using only one keyword in an Ad group?.

Explorer ✭ ☆ ☆
# 7
Explorer ✭ ☆ ☆

Hello,

 

You need to note that reducing CPC's can result in a drop of position. Lower positions tend to bring through a lower CTR however this does not mean shoot the CPC through the roof to get top positions. To make the account more cost efficient and for the CPCs to decrease you need to take into account Quality Score. This is measured using multiple variants

 

Are you ads relevant to the keywords?

Is the landing page relevant to what you are selling?

Landing page load time.

 

By getting up the QS the ads will naturally increase in position and the CPC's won't be as high to get the desired position.

 

In relation to only using one keyword in an ad group if you are working on a budget using exact is probably best however if you combine lots of negative keywords with phrase match you will get a bit more traffic which is still relevant.

 

I hope this has helped

 

Thanks,

Liam Bendelow

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Using only one keyword in an Ad group?.

Top Contributor Alumni
# 2
Top Contributor Alumni

Yes, you don't have to have more than one line of keywords in your ad group.  Note, though, that the keywords in your ad group correspond to search queries depending on your match type.  You'll want to think about what kind of match types you want to use.  In particular, make sure you understand the difference between broad matches and modified broad matches.  See:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=6100

 

If you use any match types other than exact matches, check the search queries on a regular basis and make adjustments as needed.  See:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=68034

 

Re: Using only one keyword in an Ad group?.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you!. The keyword I'm looking at does have a high competition rate, but, I'm going to be using Exact match. Also, I was thinking of creating multiple hand written ads around that one keyword phrase (and possibly a second to go with it) (as it gets a lot of local searches per month: 2,400). Do you have any advice for keywords with a CPC of around $13.00?..As I'm planning to target high traffic keywords. I do know my daily budget and the amount I'd like to pay per click.

Re: Using only one keyword in an Ad group?.

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Also, I wanted to ask, just because I had a max CPC of $4.00 doesn't mean I'd actually pay that amount per click, right?. From what I've read it all depends on how relevant your keywords are, and how good your quality score is, correct?.

Re: Using only one keyword in an Ad group?.

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆
Hello,

Your keyword and ad quality score determine the cpc of keyword. Adword will charge the minimum possible bid to beat your competitor, for example if you are bidding $4 for a keywords and your competitor is bidding $3 for same keywords then you will only need to pay $3.1 to show your ad.
Dinesh
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Re: Using only one keyword in an Ad group?.

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thank you. Am I supposed to reduce my CPC everyday by 5-10 cents until I achieve a CTR of at least 2%?..

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Using only one keyword in an Ad group?.

Explorer ✭ ☆ ☆
# 7
Explorer ✭ ☆ ☆

Hello,

 

You need to note that reducing CPC's can result in a drop of position. Lower positions tend to bring through a lower CTR however this does not mean shoot the CPC through the roof to get top positions. To make the account more cost efficient and for the CPCs to decrease you need to take into account Quality Score. This is measured using multiple variants

 

Are you ads relevant to the keywords?

Is the landing page relevant to what you are selling?

Landing page load time.

 

By getting up the QS the ads will naturally increase in position and the CPC's won't be as high to get the desired position.

 

In relation to only using one keyword in an ad group if you are working on a budget using exact is probably best however if you combine lots of negative keywords with phrase match you will get a bit more traffic which is still relevant.

 

I hope this has helped

 

Thanks,

Liam Bendelow

Re: Using only one keyword in an Ad group?.

Sq
Explorer ✭ ☆ ☆
# 8
Sq
Explorer ✭ ☆ ☆
Brilliant idea!

I built a payday loans campaign with one keyword per text ad (AdGroup) and it worked really well.

Don't go for exact match, phrase match will allow you to monitor your search terms report (search Google optimisation center) and continue to improve your campaign. Exact match based on last months traffic is a bit risky. You can use the segment tool to see how much of your phrase was actually exact a week after the camapaign.

Re: Using only one keyword in an Ad group?.

Explorer ✭ ☆ ☆
# 9
Explorer ✭ ☆ ☆

I agree,

 

By using search terms will help you look for negatives to narrow down the searches whilst still grabbing a wider audience. By keeping exact keywords in the account too it will mean people who search the term exactly and click through will be cheaper. You can also use the search terms to build new ad groups which you can then target specific ads at!

 

I check search terms regularly in order to pick out negatives and new opportunites for expanding the account. At the start of the build it may be costly however after plenty of negatives are added to the account you will see the benefits!

 

Kind Regards,

Liam Bendelow

Re: Using only one keyword in an Ad group?.

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Thank you for the info!. I'm doing all my Adwords KW research in Market Samurai, would you happen to know of a really great guide/tutorial that could help with that process as far as what I should be looking for in a keyword when it comes to Adwords advertiser competition, and CPC?. Some of the keywords I've seen have 80% to 50%.